The participation in the exhibition "World Food Expo Korea 2016"
The company presented the following samples of products at the largest exhibition-fair: Bagels, waffles, biscuits, under the single brand Siberia. This event became the first successful step of Russian business in conquering the South Korean confectionery market.
The members of Siberia Trade Association noticed high interest of potential consumers of dessert products to Siberian high quality goods.
The focus – group of consumers was defined. The Association intends to focus on this group, working out a marketing strategy for South Korean market.
The leaders of the Trade Association discuss the terms of the first goods deliveries with Korean retailers and distributors.
We are getting ready for the participation in the international exhibition "Sweet Korea 2017" at the same time, where we plan to sign contracts of delivery.